Level 5 qualification, the HND (equivalent to the second year of a UK Bachelor’s Degree) with an embedded level 4 qualification, the HNC - Leading to the final year of a Bachelor's Programme.
HND in Marketing prepares you for marketing and communications related job roles or progression to further education by helping to develop the foundational knowledge of marketing, market research and advertising concepts.
HND in Marketing provides an overview of the marketing function. It considers the purchase decision-making process and the variables and situations influencing buyer behaviour. Topics covered include marketing research; promotional activities for attracting target audience; applying and evaluating analytical tools to create a marketing plan; marketing in the digital age and product /service innovation.
The credits earned on an HND are equivalent to the first two years of an undergraduate programme, many universities in the UK and internationally can give you a place on the third or final year of a degree course (instead of making you start at the beginning).
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Inside Look Into HND - Business (Marketing)
Pearson
HND in marketing provides an overview of the marketing function and covers topics that include marketing research; promotional activities for attracting target audience; applying and evaluating analytical tools to create a marketing plan; marketing in the digital age and product /service innovation.
The total duration of the HND (Year1 + Year 2) is 2 years leading on to the final year of an undergraduate programme.
Course Contents:
Each individual unit carries 15 credits. You are required to secure 240 credits to complete your HND in Marketing.
YEAR 1:
Mandatory Core Units:
- Business and the Business Environment
- Marketing Essentials
- Human Resource Management
- Management and Operations
- Management Accounting
- Managing a Successful Business Project
Optional Units:
- Innovation and Commercialisation
- Entrepreneurship and Small Business Management
YEAR 2:
Core Mandatory Units
- Research Project
- Organisational Behaviour
Specialist Mandatory Units:
- Product and Service Development
- Integrated Marketing Communications
- Digital Marketing
Optional Units:
- Consumer Behaviour and Insight
- International Marketing
Students are assessed through practical tasks, work projects, assignments and written work during their time on the course.
For entry in an HND programme, the student must have at least one of the following in academics
- A level pass or equivalent
- A BTEC level-3 qualification in Business
- Other related level-3 qualifications or recognised equivalent qualification
- An Access to a Higher Education Certificate awarded by an approved Further Education institution
- Related work experience (two years or more of relevant full-time work experience). As part of our entry requirements, applicants who may not have the necessary qualifications, may be considered through their relevant work experience (3 years minimum). As part of the application process, applicants will be required to provide a copy of their CV and a reference letter from employers.
The students will also be required to prove their fluency in English language. Overseas students for whom English is not their mother-tongue will need to provide evidence that their English is good enough to keep up with the course. This can be any one of the following:
- IELTS 5.5, with a minimum of 5.5 in both Reading and Writing
- CEFR level B2
- PTE 51
- Or approved equivalent.
All online study materials and student handbooks are supplied. You will be allocated a tutor for academic support who you can contact as required by phone and email. You will also have access to a Student Support Coordinator for administrative support. You will also complete an online induction and have access to an online virtual learning environment.
Magna Carta College HND programme takes 2 years to complete and is delivered online via Flexible Distributed Learning method.